Bibliography

Bibliography

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Peer Review of timed Assessment

On the day of my timed assessment my model let me down at the last minute the night before so I arranged to work with a classmate of mine and swapped to the next week. This worked in my favour as my end image that I eventually used for my final catwalk submission came out exactly how I wished it to. On the day of the assessment I arrived half an hour early to set up and using my classmate as my model I began working on my look. I had designed and made a lace head garment for my look that attached at the back with elastic covered my my models hair. My models clothes were covered and protected using a hairdressing cape and I communicated with her throughout the timed assessment, letting her know if I needed her to move, close eyes etc. When attaching the lace headdress (as my model was wearing a wig to add length as my hair design required it) I kindly asked her to assist by holding the lace piece forward whilst I adjusted it. Overall I would say given the fact that my original model pulled out at the last minute I handled the situation professionally and the outcome was better than I had hoped.

Brand Evaluation

Givenchy is widely recognised as a chic, sophisticated yet bold brand with the traditional colour pallete of white, black and nudes that have been reworked over the years keeping Givenchy's iconic vision alive. With many creative directors taking on the Givenchy name after the retirement of Hubert De Givenchy himself, the latest to become creative director is Riccardo Tisci and has been for over ten years. Riccardo Tisci has given new life to all things that Givenchy stands for with his collections embodying romance and elegance but also bringing in a new futuristic vibe to Givenchy with a wide use of metalled fabrics and bright hues can be seen from time to time.
Givenchy's catwalk shows have always been the topic of conversation as their innovative and courageous avant garde make-up looks are always pushing new boundaries with Pat Mcgrath being lead make-up artist for most of his shows. Their avant garde looks have become tradition with a heavy use of embellishments on the face to enhance their current collections, this year for Spring/Summer 2016 Tisci chose to use pearls and golden jewels and lace on the face to create the illusion of more light in keeping with their Spring Summer makeup collection and my chosen product of interest the 'poudre illumiere originelle'; an illuminating brightening powder.
Givenchy make-up was first launched with Givenchy Beaute in 1989 where the birth of the Givenchy Prisme concept was created, the signature 4 shade pallete which would go on to be used throughout Givenchy's make-up line. The Givenchy logo was created as a reflection of stability and solidarity and still remains to this day as one of the most important symbolic figures along with the circle in Givenchy's designs. In 2005 Givenchy's new 'Le make-up line' was launched and their packaging along with it, although still sleek and simplistic, with their new collections Givenchy incorporates intricate designs into their compact powders, exuding luxury almost as if it were a keep sake for their customer.
There has been speculation that Riccardo Tisci has taken the Givenchy brand too far from the house it once was back when it all started in 1952, with many saying that Tisci was too gothic for the Givenchy brand. Although it was said that Tisci's first collection was too gothic and dark and not the biggest of hits, he has gained credibility over the years inviting everyone into a new wave of neo-gothic romanticism. With his new collection I was surprised to find that the heavy use of lace was similar to Hubert De Givenchy's first design a white cotton blouse with flounced English lace sleeves back in 1952 and the heavy use of symbolism in the form of circles was used in his show and editorials. The circle was seen by Givenchy as a representation of stabilisation and the creative mind and in Tisci's recent shows could be seen as a symbol of love and togetherness.
This research into the beginning of Givenchy and its evolution was the most crucial when designing my looks and planning out my images. Givenchy's love for design, art and everything of beauty can still be seen through the brand today and my connection to their latest Spring Summer collection grew with the knowledge of its origin and ethos.

Final Images

Project Evaluation

My goal this term was to push myself technically and I also wanted to challenge myself on my organisational skills as this was a goal I had set last term. Starting off my project I at first found it difficult to get the ball rolling however after looking into the Givenchy brand I connected so much with its brand identity and style that I found myself thoroughly enjoying my work as it was being produced. One of my challenges along the way would definitely have to be scouting and securing models, a challenge I have come across many times these past two years; however to ensure I wouldn't have the same issue with unreliable models I made sure to have several stand ins just in case which worked in my favour. I did originally decide to have five models on my first editorial shoot but due to models dropping out I decided it would be a better decision to have only three (one male and two females). This was a quick decision on my part and I was happy at how I handled the situation and made a decision without panicking. I feel I have grown tremendously in confidence with my skill as a make-up artist and sourced the majority of my models from outside of University plucking up the courage to ask strangers which again worked in my favour. My most enjoyable aspect of the project was putting together a creative team to collaborate on my editorial shoots with me, I was able to direct a team of eight people to create an editorial that I envisioned and seeing it all come together made me realise how much I love creative directing.
I did however wish to create a short fashion film to go alongside my images on my blog but my videographer unfortunately couldn't make it on the day, but that is something I can later explore in my next project. The idea that Riccardo Tisci had with this Spring/Summer collection of love, and religion and the bringing together of everyone really resonated with me and I feel that has come across is my images through styling, make-up, location etc.
To conclude this has by far been my best unit on this course and I hope to grow further as I enter into my third year of study.

Technical Evaluation

I feel that my technical abilities have grown this term as I've set myself personal goals in the past to become more organised and manage my time for effectively and I honestly feel that I've done that. My skills as a hair stylist have come on from where I was at last term as I feel I have gained confidence and learnt new skills that I can take with me and practice. Through planning my shoots for the Beauty and the Brand project I have a real sense of how hard I can push myself as a makeup artist, not always going for the obvious and most of all having the confidence to do so. I've enjoyed this project the most and have learnt so much from all of the technical skills I've put into practice.

Selecting final images

This process is taking me longer than I would thought it would as I actually love my images but needed to choose the best ones to submit that show my idea consistently.
Here are my options for submission in each category.

Catwalk

Here are my two catwalk images for both my day and night inspired looks. As they're Givenchy I decided to live up to the name and make some 'out there' statement make-up and styling choices as this is what Givenchy are known for at their shows. I handmade both pieces that the models are wearing and thought they photographed really well!

Advertising (options)

I'm having trouble deciding between these three images, I'm definitely sure about the double spread but having a hard time choosing between the second black and white image and the coloured beauty advertisement.

I like how the coloured one captures my makeup look advertising the illuminating powder so that could work well against the black and white spread.

Editorial (options)

The reason I chose for so many of my images to be 
in black and white is because that's what Givenchy use most of the time for their ads and editorials however my first editorial really captured the overall feeling of religion, simplicity and light which was exactly my aim. Styling, make-up, hair was all done by me and two assistants who helped me out on the day with hair and makeup, with one of my handmade bralet pieces being worn by one of my models also on the right above. 

This was by far my favourite shoot of all, the weather was beautiful and I think all of the planning and scheduling paid off.