Sunday, 24 April 2016

RELIGION and idea of Symbolism

What drew me into choosing Givenchy as a brand was the meaning behind the creation, which was religion and love. As the Givenchy new york fashion show took place as the 14th year since 9/11 Riccardo said he wanted everyone all to come together and I really admired how this whole collection was created bearing that in mind.

'Tisci sent out his women (and men, clad in suits layered with silk tunics), in what he described backstage later as “a celebration of life, pure love, different religions and all people.” The collection was a culmination of his decade of work at the house, drawing together haute couture and ready-to-wear looks in one vision, for the most part in black or white.' - The Telegraph 
Moss, V. (2015) Riccardo Tisci celebrates 10 years at Givenchy with love, religion and a clan of celebrities. Available at: http://www.telegraph.co.uk/fashion/new-york-fashion-week/givenchy-spring-summer-2016-show/ (Accessed: 24 April 2016).

The religious aspect can be seen in Tisci's collection in the menswear particularly, but also in the womens haute couture and ready to wear with silks, lace and gold rings worn around the models necks. This kept reappearing throughout the show and caught my attention as a symbol of love and all in a sense being part of the same religion. 
The pieces were dainty yet striking on the female models with an angelic and luxurious touch with the use of lace and silk heavily used. The colours were kept to black and white with the exception of the silver rings worn around the models necks, which kept the collection very classy and extremely wearable.

Hubert de Givenchy believed that the number 4 (in the Givenchy logo) and the symbolism of the square represented stability and enduring quality aswell as the circle which can now be seen in this latest collection reinforcing Givenchy's ethos and brand identity.

'A veritable workaholic known for his unwavering loyalty to his friends, Hubert de Givenchy could not have chosen a better number to represent his personality. The square is one of the fundamental symbolic figures in design, along with the circle. It represents stabilisation in perfection and symbolises all creative activity in the realm of time and space.' Givenchybeauty.com the history

The history (no date) Available at: https://www.givenchybeauty.com/en/history (Accessed: 25 April 2016).

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