Givenchy like to use big groups of models for their editorials and go all out into making us believe something special is going on that we need to be a part of. So I decided to use more than one model for my first editorial shoot which proved to be (with a few hiccups) a big success. So this time around I still wanted to use more than one model, however incorporate Givenchy's casual wear that they've released alongside their latest menswear collection which consists of the religious printed jumpers, long oversized t-shirts etc that are being worn by both men and women.I love how the religious theme is being played with in prints aswell and I can really see what Riccardo Tisci's idea was.
I also looked into locations and PROPS used for Givenchy's editorials and came across a few interesting images involving sports for the more ready to wear collections. I thought using props was a good idea as I've seen it reappearing time and time again.The location plays a big part in the storyline behind the editorial with most of my inspired images being set in recreational sports facilities I thought this was really interesting as sports is a well loved activity and on the uprise in recent years with sports clothing becoming a current trend.
When looking for locations for this I wanted to find a sports based location but figured I would use a prop and find a textured background that would add to the grittiness of the picture that I wanted as my other editorial images were on a more 'heavenly vibe'. And as I am embodying this theme of religion throughout my shoots I thought this was only right to show the two sides of this collection.
This was a picture I found by Givenchy in interview magazine in 2013 and used as inspiration for my location, I loved how urban the background looks and achieved something similar in my final images.
Home (2015) Campaigns. Available at: http://www.thefashionisto.com/gallery/givenchy-springsummer-2016-menswear-collection-paris-fashion-week/ (Accessed: 24 April 2016).
com, S.S. (2013) GIVENCHY in interview September 2013 | magazine editorial - SPENTMYDOLLARS | fashion trends, shoes, bags, accessories for men & women. Available at: http://www.spentmydollars.com/2013/09/givenchy-in-interview-september-2013-magazine-editorial.html (Accessed: 24 April 2016).
Toni-Blaze (2016b) |Fashion| MFF magazine: Givenchy A/W12 editorial x Kanye west. Available at: http://theblumile.com/2012/02/25/fashion-mff-magazine-givenchy-aw12-editorial-x-kanye-west/ (Accessed: 24 April 2016).
Australia and Us, C. (2011) Dazed & Givenchy. Available at: http://wearehandsome.com/blog/dazed-givenchy/ (Accessed: 24 April 2016).
com, S.S. (2013) GIVENCHY in interview September 2013 | magazine editorial - SPENTMYDOLLARS | fashion trends, shoes, bags, accessories for men & women. Available at: http://www.spentmydollars.com/2013/09/givenchy-in-interview-september-2013-magazine-editorial.html (Accessed: 24 April 2016).



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