Givenchy's packaging is kept sleek and distinguishable but still keeps up with it's latest collections making small alterations here and their to the packaging with new launches to set these collections apart from others. The powders have a very unique embossed element to them that changes with collection also and gives Givenchy's customers a sense of luxury and that the item is almost a keep sake. The packaging for lipglosses, mascaras etc are kept quite sleek and simple too with their mascaras ball point wand setting them apart from other brands. All of the packaging features the Givenchy name or the Givenchy logo. Givenchy's latest collection - Les Saisons is black with a small amount of gold on the lid of their new bronzing powder with the Givenchy logo sat in the middle of the compact. The cream primers, bronzers and blushers in this collection all have a clear middle with a small amount of black in the right hand corner with the Givenchy logo appearing again.
Products
I found Givenchy's best selling beauty products on the Harrods website as Givenchy don't have this information on their website.
The first product that came up was the Tient Couture Fluid, a longwearing fluid foundation that can be built to your desired coverage giving you a natural glow.
Givenchy Noir Couture Mascara
Volumizing, Curling, Lengthening mascara that defines your lashes, it has a really defined brush that grabs every lash making them big and bold.
Le Rouge Lipstick
Semi matte, long lasting lipstick with metal and leather packaging seen iconically in Givenchy's shows and comes in a range of 4 shades.
Presentation
Givenchy's presentation is very simplistic as thats how Riccardo Tisci and the founder Hubert De Givenchy likes to work. There counters are black and sleek with the givenchy name keeping everything looking professional with Givenchy's beauty consultants wearing all black also.
Price Point
Givenchy's products are relatively more expensive than some high end brands but not extortionate.
Foundations and powders - £34-36
Lipsticks - £24-26
Skincare - £30-£300
Eye products - £25
Promotion
Givenchy promotes itself through releasing ad campaigns for their products aswell as using celebrity known faces to sell new collections. Givenchy do launch adverts on TV mainly for their fragrances but sometimes makeup and more interestingly a new advert has been released for Givenchy's makeup line.
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