The Givenchy Way and my Advertising images

When researching for posing for my shoots I decided to look at how Givenchy embodies the brand through how the models are positioned. I found that most of the advertising images had the models in poses involving their hands, touching the face, body or above the head. The images that inspired me the most were the pictures I found of Julia Roberts and Erykah Badu in particular. Most of the poses used for these shoots involved the hands and I can see similarities in my own work with my model Wura.

 I really love this image on the right aswell as this was the image I used for lighting inspiration, the skin looks very matte which is an ongoing theme for my look the image's offset is turned up slightly so the blacks in the image look more of a dark grey colour.

Below is one of my final images for my advertising campaign as a double page spread, I was really pleased with how the images came out and feel that I embodied the Givenchy way of posing and lighting in their black and white images.

Mull, A. (2015) ‘The best in spring 2015 handbag ad campaigns’, News, 10 March. Available at: http://www.purseblog.com/news/the-best-in-spring-2015-handbag-ad-campaigns/ (Accessed: 24 April 2016).

KTC, +s. (2014) Givenchy fall/winter 2014 ad campaign featuring Isabelle Huppert. Available at: http://www.spottedfashion.com/2014/07/21/givenchy-fallwinter-2014-ad-campaign-featuring-isabelle-huppert/ (Accessed: 24 April 2016).

Socha, M. (2015) Givenchy advertising campaigns: A look back. Available at: http://wwd.com/media-news/media-features/givenchy-ad-campaigns-julia-roberts-donatella-versace-amanda-seyfried-riccardo-tisci-10299596/ (Accessed: 24 April 2016).